covers
we do book cover design

Designer: Darren Haggar

title: Brand Hijack

author: Alex Wipperfurth

publisher: Portfolio Hardcover, 2005

available at Amazon.com

Yes. Excellent.

And I’m pretty sure the generic label has a bit of a varnish to it.

Ignore the “Copyrighted Material” watermarks from Amazon.

Ben Pieratt, 2008-03-04 10:55:00

Ooh, very pretty. I love the illusion that the label is peeling up on two of the corners. This same trick is used on one of my very favourite t-shirts, in fact: http://www.threadless.com/product/1020/November_Was_A_Good_Month

Suzie, 2008-03-04 11:43:00

genius. The only way the execution could be better is if it were a real sticker peeling off.

Martin, 2008-03-04 11:56:00

noteworthy

Darren Haggar has done some beautiful work in Paul Buckley’s department at Penguin. You can view the non-watermarked version of this cover here:

http://www.dhaggar.com/dbh.htm

And some beautiful art direction here:

http://www.dhaggar.com/adjm.htm

Auguste, 2008-03-04 15:58:00

Interesting concept but, visually, it’s making me sleepy.

PF, 2008-03-04 16:02:00

snooooooze fest

I’m all for minimalism, but at least make your minimalism moderately engaging.

C-Dog, 2008-03-05 02:22:00

Haggar = God.
This cover is fantastic. A clear concept, beautifully executed.
Sleep well C-Dog, sweet dreams.

gray318, 2008-03-05 06:42:00

If ever there were a challenge few could meet, here is one of them: Design a compelling cover using only Times New Roman. You think it’s as easy as it looks?

Michael McCartney, 2008-03-05 07:07:00

I’d say its more mysterious than minimalist, especially when working with the title/subtitle.

Chris Papasadero / Fwis, 2008-03-05 07:29:00

Best cover in weeks.

rek, 2008-03-06 09:36:00

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