Busted: Life Inside the Great Mortgage Meltdown

I'm not sure there is another possible solution for this cover. Everything about it is well balanced, especially that short gap of microseconds between seeing the image of the house and comprehending the downward red arrow. I once heard Milton Glaser speak to this 'gap'. To paraphrase, he said that good design creates that gap between what is presented and the underlying concept. If the gap is too short, you are spoon feeding your audience and the result is boredom. If the gap is too long, you've lost them and they move on to something else.

— Fwis , 2009-06-04 10:52:48 -0400

Well, this is far from boring and far from the obvious solution for this design.

This is awesome!

I'd like to see if the same effect could be had by simply taking a picture of a house and turning it upside down; keeping all the worldly atmosphere of a neighborhood intact rather than inserting the cutout of the house into black space. That might alleviate some of the flatness of the design and might also elongate that gap you were talking about, Keenan, by a few healthy seconds.

But this is completely sweet as is, no question.

-C-Dog

— Anonymous Coward , 2009-06-04 11:02:42 -0400

Oh Jonathan... brilliant...

— Anonymous Coward , 2009-06-04 12:55:58 -0400

Jesus, i just did a cover on this exact topic. Great concept.

— Ian B. Shimkoviak , 2009-06-04 14:14:26 -0400

yeah the spacing and scale of everything is perfect. really nice job

— , 2009-06-04 15:55:54 -0400

What gap?

— Anonymous Coward , 2009-06-04 16:15:09 -0400

You know, that gap between seeing an upside down house and realizing that it is also a downward arrow.

— Fwis, 2009-06-04 17:17:56 -0400

another solid business book cover: http://www.pepcostudio.com/images/book_image15.jpg

— Ian B. Shimkoviak , 2009-06-05 03:28:13 -0400

that people before profit cover doesn't come close to this. it's forced, and not nearly as clever.

— Anonymous Coward , 2009-06-05 07:17:04 -0400

Yeah, clever it may not be, but I think Pascuzzo's cover is very good in it's use of color and patterns to convey something in a very original way. Not to mention all the type that had to fit.

It's would be nice to see more business/political books featured here especially since it's such a boring genre with a fairly established design approach. Clever is usually the last thing a publisher is looking for in business book covers, so it is refreshing.

— Ian B. Shimkoviak , 2009-06-05 20:42:55 -0400

"It's would be nice to see more business/political books featured here especially since it's such a boring genre with a fairly established design approach. Clever is usually the last thing a publisher is looking for in business book covers, so it is refreshing."

Agreed! Non-fiction covers usually are much more constrained, so a good design solution is particularly satisfying. We keep our eyes out for them, but the truth is that they are harder to find. We do have some good non-fiction covers coming up, so keep an eye out.

— Fwis, 2009-06-06 14:35:49 -0400

I definitely agree with showing more business/political/economic books. Working inhouse doing business covers, I have to say that Editorial, Sales, and Marketing have too much—if not complete—control over the design of Business books, and aren't too fond of anything being too conceptual. For some reason everything has to be in your face and obvious. SNOOZE!

— Anonymous Coward , 2009-06-08 15:47:35 -0400

Very nice. Has a Keenan quality.

— sanfroin , 2009-06-12 13:31:41 -0400

i quite like it

— Anonymous Coward , 2009-10-25 21:49:08 -0400

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— yapay havuz , 2009-12-03 09:55:01 -0500

garlica

— garlica , 2010-01-20 08:10:58 -0500

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— red pepper , 2010-01-28 06:31:51 -0500