From their site: “Droog is a brand and a mentality: design of products that do what they should and think about why they’re doing it in the first place: function? fun? wit? criticism? All of the above?”
This book is an anthology of their last 10+1 years worth of work. I love this cover for a number of reasons.
1) Droog has the midas touch. So, by default, I love everything they do. Ha.
2) The stacked, shrinking boxes reference fractal geometry. Which applies perfectly to Droog’s design as the majority of their products are fractally conceptual.
3) They hired another one of my favorite dutch design firms, Thonik, to do this cover. An automatic bonus.
4) There are, in fact, ten+1 boxes on there. No small task, I’m sure.
5) The chapter openers in the book follow the same schtick as the cover, in that the paragraph opener is dissected by the boxes, and in each subsequent box, you zoom out a little more from the text. Truth be told, I feel like I’m missing something here. While I’m fairly certain it has to do with, again, fractal geometry, and looking closer and closer at what you’re doing, I have this sneaking suspicion that there’s something else there as well. Regardless of concept, it’s a great gimick.
ok I’m going to play dumb….I think I know what the Golden Ratio is, but would a nice individual like to explain?
—
, 2006-03-30 11:22:00 -0500
Alright, I hate to be smartass, but this is NOT the Golden Ratio you’re looking at. There’s nothing “golden” about splitting a rectangle in the middle. If you want to know what the Golden Ratio really is, go here: http://en.wikipedia.org/wiki/Golden_ratio
kodomanlar ordeklerle kosarken birden karsilarinda orhan gencebay cikmis sonra muslum b una bozulmus baslamislar kolbasti oynamaya sonra yorulmuslar otururken mum sondu yapmaya karar vermisler acaba niye?
Simply Droog
From their site: “Droog is a brand and a mentality: design of products that do what they should and think about why they’re doing it in the first place: function? fun? wit? criticism? All of the above?”
This book is an anthology of their last 10+1 years worth of work. I love this cover for a number of reasons.
1) Droog has the midas touch. So, by default, I love everything they do. Ha.
2) The stacked, shrinking boxes reference fractal geometry. Which applies perfectly to Droog’s design as the majority of their products are fractally conceptual.
3) They hired another one of my favorite dutch design firms, Thonik, to do this cover. An automatic bonus.
4) There are, in fact, ten+1 boxes on there. No small task, I’m sure.
5) The chapter openers in the book follow the same schtick as the cover, in that the paragraph opener is dissected by the boxes, and in each subsequent box, you zoom out a little more from the text. Truth be told, I feel like I’m missing something here. While I’m fairly certain it has to do with, again, fractal geometry, and looking closer and closer at what you’re doing, I have this sneaking suspicion that there’s something else there as well. Regardless of concept, it’s a great gimick.
Droog Design
Thonik
— , 2006-02-07 02:16:00 -0500
You’re looking at the Golden ratio…
— , 2006-02-16 11:11:00 -0500
Haha. D’oH!
I hate missing something so obvious.
— Ben Pieratt , 2006-02-22 15:37:00 -0500
ok I’m going to play dumb….I think I know what the Golden Ratio is, but would a nice individual like to explain?
— , 2006-03-30 11:22:00 -0500
Alright, I hate to be smartass, but this is NOT the Golden Ratio you’re looking at. There’s nothing “golden” about splitting a rectangle in the middle. If you want to know what the Golden Ratio really is, go here: http://en.wikipedia.org/wiki/Golden_ratio
— Christian Heidorn , 2006-05-11 20:26:00 -0400
I’m not sure how large this actually is.. but I am pretty sure that it relates to ISO paper sizes, the book being A4 maybe.
— chall , 2006-05-24 17:18:00 -0400
ISO paper sizes is what I immediately thought, from someone who wouldn’t know, but then paper sizes have been on my mind
— , 2006-05-25 01:20:00 -0400
tis the fibonacci sequence
— , 2006-09-01 04:01:00 -0400
simply stupid. But clever.
— Ian B. Shimkoviak , 2007-05-04 13:05:00 -0400
kodomanlar ordeklerle kosarken birden karsilarinda orhan gencebay cikmis sonra muslum b una bozulmus baslamislar kolbasti oynamaya sonra yorulmuslar otururken mum sondu yapmaya karar vermisler acaba niye?
— yapay havuz , 2009-12-03 10:23:15 -0500
biber hapi
fx15
lida
rent a car
magna rx
penis büyütücü
elektronik sigara
— red pepper , 2010-01-28 07:34:35 -0500