covers
we do book cover design

Designer: Fwis

title: WHAT NOW?

author: Marc Estes

publisher: Relevant Books, 2006

available at Amazon.com

A cover of our own doing. The book just came out, so I thought I’d post it up and see what people thought.

The paperclip is a running theme in the book’s content. The author compares the uselessness of a piece of wire to a purposeful paperclip. The cover is printed at 97% matte black, while the clip is at 100% with a gloss varnish. Hopefully the rest is at least somewhat self-explanatory.

the composition is beautiful. where is the question mark?

mike, 2006-10-16 09:09:00

Saw this in an ad on the pages of Relevant’s magazine and it jumped right out at me. Beautifully done.

nick, 2006-10-16 10:01:00

nicely done. moves the eye around that paperclip. if i were to do this the first thing that comes to mind is a ”?” mark…

javier, 2006-10-16 11:28:00

where is the question mark?

Yeah that’s a bit odd. They told us it shouldn’t have one; the title is a statement, not a question. But then Amazon lists it has having one. No idea what’s going on there.

Ben Pieratt, 2006-10-16 11:49:00

Nice! Does any of the title wrap around the back or the spine?

dave, 2006-10-16 12:50:00

It seems a little strange how the o picks up in pretty much the same location on the second line but the W doesn’t. Seems like the second line W should be pushed off the page more for it to line up.. Otherwise it’s a nice design and flows we’ll.. on a side note I first read Marc Ecko at a glance..

Eric, 2006-10-16 20:52:00

I read the duplicity of the “W” as a hesitation—“w.. what now?” ... Which I think brilliantly echoes the sentiments of the type of person picking up a book like this—self-conscious and hessitant.

Would really like to see how the paperclip plays throughout the book. Any chance of getting supplementary images?

Craig, 2006-10-16 22:54:00

very elegant. i really like it.

what’s the ‘marc estes’ typeface?

digshot, 2006-10-17 04:23:00

what’s the ‘marc estes’ typeface?

I was going to ask that too :)

jim, 2006-10-17 06:55:00

Fenway Park.
I use it way too often.

Craig, I’d post some if I had any. I haven’t seen the finished product yet.

Ben Pieratt, 2006-10-17 07:16:00

Was the covert “WOW” intentional?

James, 2006-10-17 08:51:00

Well executed – I like the minimal color palette and slick fonts.

Chuck S., 2006-10-17 12:58:00

...the ellipse seems a bit horsey and throws off the read of the title…

perry, 2006-11-09 17:57:00

ellipsis

pencrush, 2006-11-30 16:05:00

this is a great work!!!!!!!

Renos, 2008-03-19 08:37:00

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